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This all-inclusive festival looks beyond beauty to cover make-up in all its forms, and for all kinds of people. Made Up Leeds 2018 was a two-day festival of free makeovers, demos, tutorials, speakers and offers. 2018 was the launch year for this city-wide festival and we are proud to have involved in producing an event that showcased how beauty is more than just skin deep.
Retailer / Stakeholder Liaison
With more than 100 offers, deals and discounts from the biggest cosmetic brands in Leeds, we worked alongside SLB PR to organise this cross-city event, with John Lewis, Harvey Nichols, Debenhams, Trinity Leeds, St Johns Centre, The Merrion Centre and The Light, with support from Leeds BID.
Influencer sourcing and management was a key part of the pre-organisation. The jam-packed festival on September 29th and 30th included talks from Georgia ‘Toff’ Toffollo from ‘I’m A Celebrity, Get Me Out of Here!’ and British makeup artist and columnist Ruby Hammer MBE, who co-founded Ruby & Millie make up, as well as makeovers, tutorials and a ‘meet and greet’ by Love Island stars Kaz Crossley and Alexandra Cane, plus demonstrations from top hair stylist and E4’s Body Fixers star Danny Richo.