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Ranked top 5 in the Welcome To Yorkshire ‘Top Things To Do In Yorkshire’, The National Coal Mining Museum for England provides a great day out with a unique opportunity to travel 140 metres underground to explore England’s last deep coalmine. At this national visitor attraction, visitors can learn about the history of coalmining and the science behind it. There’s so much to see and do on the 45 acre rural site. Plus, you can be sure of a reet warm Yorkshire welcome!
The NCMME marketing team wanted to up-skill and not outsource as they approached an exciting time in the museum’s history. With the introduction of new key attractions, this forward-thinking team were ready to take their comms strategy to a new level. We worked with NCMME in bi-monthly training sessions on-site, alongside providing ongoing consultancy, creative, digital and advertising support. The results were a record uplift in their YOY online traffic, social media following and footfall figures, a significant reduction in marketing spend and above all, happy visitors!